Welcome to Content NZ.
We're a not-for-profit association born to serve New Zealander marketers who want to create story-driven content that provides value to their audience and builds a lasting brand connection.
Content Marketing generates 3x as many leads as outbound marketing and costs 62% less.
Long-form blogs or posts generate 9x more leads than short ones.
Content marketing gets 3x the leads per dollar spent than paid search.
It's more important than ever to pay attention to your owned media channels so that you have control over your digital presence.
Creative Agent founder, Kris Herbert, looks at the what content marketing can learn from relationships and what relationships can learn from content marketing.
Erin Jackson of Narrative explains the link between engagement, values and ethics.
Should we apply a zero-tolerance policy to jargon? Jargon has its place in content marketing. In fact, it can make your content more effective. The trick is knowing when, and how, to use it.