Andrea Stevens
Website Writing For SEO
Being found on Google shouldn't be a needle in a haystack. While developers are responsible for the code, copywriters are in charge of SEO copywriting or on-page SEO – the text content, links and meta data. Here is a brief overview of good practice when optimising website copy.
Content Marketing: Show Me, Don't Tell Me
Content marketing is a major focus for service and product businesses. Andrea Stevens discusses its editorial rather than advertorial focus, and reviews two excellent international examples.
Content Mapping To Get Your Best ROI
Content mapping is part of every content marketing strategy and describes the process of mapping content types with each stage of the customer journey – from brand awareness to lead generation to purchase and repeat custom. When you engage people with relevant, helpful, and resonant content at the right stage, you'll enjoy a higher return on your content investment.
Content For The Customer Journey
The customer journey – also called the sales funnel – is a framework for describing how a prospective customer converts from stranger to lead to convert. We use the framework to review how your content marketing efforts support this journey so that customers 1) find you, 2) engage with your content, 3) email, call or sign up to your newsletter, and 4) become a paying customer.