kris herbert

Kris Herbert, Creative Agent

I'm an award-winning journalist, storyteller and content creator. After 20 years of work in print media, I'm exploring new ways to tell stories with content marketing via Creative Agent and location-based storytelling via Place-Casting. 

I believe in the power of storytelling to transform human experience and the power of content marketing to build trust - and I'm geeky about efficiencies in content creation. I like to think about the big picture and how every word can contribute to a successful brand strategy.

I'm not afraid of long content - reports, white papers, a whole suite of blog articles - and I draw on my journalism experience to research and craft these pieces with surprising speed.