I'm an award-winning journalist, storyteller and content creator. After 20 years of work in print media, I'm exploring new ways to tell stories with content marketing via Creative Agent and location-based storytelling via Place-Casting.
I believe in the power of storytelling to transform human experience and the power of content marketing to build trust - and I'm geeky about efficiencies in content creation. I like to think about the big picture and how every word can contribute to a successful brand strategy.
I'm not afraid of long content - reports, white papers, a whole suite of blog articles - and I draw on my journalism experience to research and craft these pieces with surprising speed.
Creative Agent founder, Kris Herbert, looks at the what content marketing can learn from relationships and what relationships can learn from content marketing.
To stand out we decided we needed to stand up - and stand for something. As a small, privately-owned company, this should be easy. Our values should be the company values. But it took us a long time to get the confidence to take this stand.
Kris Herbert of Creative Agent defines content and strategy to demonstrate the link with doing better business.