Sam Grover

samgrover.co.nz sambgrover@gmail.com

Sam is a marketing and communications specialist who helps businesses and other organisations refine their message and create great content. He blogs about content marketing and writing at samgrover.co.nz/blog

Getting more out of your content by repurposing

The mistake is in moving on to the next piece of content and forgetting about the last one.

How to avoid segmentation for segmentation's sake

If you’re sending a marketing email, you can make your job a whole lot easier by segmenting your audience...

Don't fall into the a/b test trap

It's a great time to be a marketer. Since so much of our work is online, we can see how many people click links on our landing pages...

Your audience is what they do, not who they are

One of the biggest truisms in communications is “know your audience.”

To calendar or not to calendar?