Content NZ’s members are using content to communicate on behalf of brands and build relationships every day. Here they discuss what’s happening at the content marketing coalface and what they think about it.
It's more important than ever to pay attention to your owned media channels so that you have control over your digital presence.
Creative Agent founder, Kris Herbert, looks at the what content marketing can learn from relationships and what relationships can learn from content marketing.
Erin Jackson of Narrative explains the link between engagement, values and ethics.
Should we apply a zero-tolerance policy to jargon? Jargon has its place in content marketing. In fact, it can make your content more effective. The trick is knowing when, and how, to use it.
Here are ten tips which the pros can take from the amateurs to get better word stories.
Really all we need to do is give te Reo Māori the same respect we give to the French, Latin and Greek words we drop into our English every day. Be observant of the conventions of te Reo Māori, check with authoritative people and websites if you’ve got the convention right, and you’ll be sweet as, bro.
The mistake is in moving on to the next piece of content and forgetting about the last one.
If you’re sending a marketing email, you can make your job a whole lot easier by segmenting your audience...