Anna
Content Marketing is the way marketing has had to adapt for the digital age. It’s no longer acceptable to take a BAU approach. I got to experiment properly with this concept on the campaign I ran for What We Do in the Shadows and I’ve been convinced ever since. It’s a no brainer and requires a creative approach which keeps things exciting. I find it frustrating to see so much lazy, expensive thinking being practised by many in the marketing and advertising communities and it’s great to be part of the future of good practise here in New Zealand.
Angela
I know how to tell a good story. Ask me about my time as head of marketing and communications departments at Wellington City Council, City Gallery and Grow Wellington; my digital dating agency ManBank; The Real Hot Bitches, my alternative dance troupe; or the time I sailed the Pacific with my husband and six-month old (you can also read Sea Fever, the book I wrote about it).
Together...
We founded Double Denim, a new-school agency for the digital age in 2015. Stories are the foundation of our work, whether we’re calling that work content marketing, digital strategy, campaign content or workshops. We make businesses better and corporate cool.
Above all, we tell success stories - about why it’s time to Treat Her Right; about your new political crush, Mayor Justin Lester; about why you should vote Green in 2017.
After doing extensive market research on the power of the female economy, the new age of Double Denim lies in gender intelligence. Creating content that educates our potential clients is integral to creating this behaviour change in the brands we work with. Our insights show there is a 23 trillion dollar market waiting to be unleashed. Now that’s a story worth telling.
See what Double Denim is doing here.