The people who have come together to get Content NZ off the ground
Narrative Campaigns | Content NZ Executive Secretary
I was on my way out of Canterbury to become a fully-fledged lawyer when the earthquakes provided a proverbial (and literal) wake up call. After making the decision to remain firmly ensconced in the 'new Christchurch', I realised that it might just be possible to make a living doing what I loved - joining the dots between people and communities, through storytelling and connections. Seven years later, I am the founder and creator of Narrative Campaigns: we're an all-inclusive strategic agency that works with socially conscious entrepreneurs and organisations to build communities that connect with purpose and tell stories with meaningful impact. I see this as a part of the new wave of both business for good and for purpose - but also, chasing the all-important 'why'.
Lion’s Share | Content NZ Executive Committee Member
Lion’s Share started because three of us got talking about how tricky it is for our clients to get their content marketing done when they were pedaling hard just to keep up with business as usual. Content is crucial to the success of your business because your customers and prospects engage heavily online, in a world of search, blogs and social media. If you are not present and discoverable in a deliberate way, you have limited visibility. And if you have limited visibility it’s hard to stay competitive.
Brands need to deliver a stream of quality content, but content creation and management is labour intensive. ‘Squeezing it in’ means farming out different parts of the process and, whoops, there goes cohesion. The content drifts away from the business goals it was meant to serve. Or, good content gets made, but doesn’t get seen by its intended audience because there’s not enough time/budget/expertise to execute a channel strategy. Lion’s Share was founded in 2016 to solve these problems. The principals are former CEO of Lowe Auckland and Lowe Sydney, Stephen Pearson; international marketer, Anna Calvert; and writer and creative strategist, Karen Pearson.
Lion’s Share’s online home is here.
Creative Agent | Content NZ Executive Chair
I was a journalist for 20 years before shifting into content marketing for fear that the media world was about to implode. (There was also the much more literal implosion of my brick building due to the Christchurch earthquakes that gave me some pause to think.)
I love that content marketing puts the audience first, because as a journalist that’s what I was trained to do. I also think it’s a nice way to operate in any relationship. Speaking as someone who’s been married for 20 years, I think it’s fair to say that what you get back is usually proportionate to what you put in.
I’m eager to see a world where businesses and consumers have a better relationship with each other. I think both sides will be better off. This is my content marketing “why” and I’m excited because I think this new approach to engagement is the perfect way to evolve from interruption marketing (come on, you hate it too). I also love content marketing because, at its core is storytelling - which is probably the thing I’m most geeky about in the whole world…
Roar Content | Content NZ Executive Treasurer
Back in the day, when ‘marketing’ was the buzzword and ‘content marketing’ hadn’t even been invented, I studied for a degree in Agricultural and Food Marketing in the UK – it felt new and exciting. I started a career in marketing and communications, moving from skiing and tourism to food, baby products, outdoor clothing, not for profits and accounting software. The roles changed but there was a trend around following whatever interested me at the time.
It didn’t take me long to work out that old style marketing, talking about yourself, led to dead ends and that there was a more natural way to start conversations. This guided me to the realisation that thought-provoking and visual information was the way forward. It was important for companies to tell their own stories and offer content that really appealed to their audiences, often before customers were even ready to buy.
I now love helping businesses create amazing content that helps their businesses fly. With a focus on going beyond the nitty-gritty to envision the big picture, I’m the co-founder and strategic thinker behind Roar Content. These days I get a buzz telling people what content marketing means and how it can make a difference to their business. I’m on a mission to spread the word.
Coo Coo | Content NZ Executive Member
I’m the founder of Coo Coo Ltd, a Christchurch-based online content marketing company and Neat Places, a New Zealand guide to all the big and beautiful, small and secluded, hustling, bustling favourite spots around New Zealand.
After spending a few years working in London PR agencies and a stint as the Online Editor for a local council, I took a leap of faith, quit my cosy full time job and started Coo Coo (the nickname my father gave me as a child).
I’ve always had a massive interest in magazine and blog content so the industry is a natural fit for me. What I love most about content marketing is its ability to convey a brand’s key messages and personality without being overly promotional.
I have a Bachelor of Arts majoring in Mass Communications and Postgraduate Diploma in Marketing from Massey University.
I enjoy spending time with my small family which consists of my boyfriend Blair, daughter Edie, six chickens and Woflie the cat. I love a road trip and uncovering the neat places in the small towns of New Zealand.
Double Denim | Content NZ Exectutive Committee Member
Content Marketing is the way marketing has had to adapt for the digital age. It’s no longer acceptable to take a BAU approach. I got to experiment properly with this concept on the campaign I ran for What We Do in the Shadows and I’ve been convinced ever since. It’s a no brainer and requires a creative approach which keeps things exciting. I find it frustrating to see so much lazy, expensive thinking being practised by many in the marketing and advertising communities and it’s great to be part of the future of good practise here in New Zealand.
I know how to tell a good story. Ask me about my time as head of marketing and communications departments at Wellington City Council, City Gallery and Grow Wellington; my digital dating agency ManBank; The Real Hot Bitches, my alternative dance troupe; or the time I sailed the Pacific with my husband and six-month old (you can also read Sea Fever, the book I wrote about it).
We founded Double Denim, a new-school agency for the digital age in 2015. Stories are the foundation of our work, whether we’re calling that work content marketing, digital strategy, campaign content or workshops. We make businesses better and corporate cool.
After doing extensive market research on the power of the female economy, the new age of Double Denim lies in gender intelligence. Creating content that educates our potential clients is integral to creating this behaviour change in the brands we work with. Our insights show there is a 23 trillion dollar market waiting to be unleashed. Now that’s a story worth telling.
See what Double Denim is doing here.
Nero Motion | Content NZ Executive Committee Member
I’m the founder of Nero Motion, a digital design and development agency in Auckland.
We’re a hard working, fast growing team of 10 senior professionals including digital designers, SEO specialists and coding wizards. We design and deliver website and app development, online display banners and SEO from end-to-end for our clients, as well as contributing our knowledge and expertise to their Digital Marketing Strategy. We put our clients first, move fast, and go out of our way to execute on time. We complete all tasks in-house, rather than outsourcing, as we care deeply about quality and find that’s the best way to keep a handle on it.
Nero Motion was born in 2011, three years after I arrived in NZ from Italy. We have a mantra – “everything is possible.” This keeps life interesting and means we’ve attracted people that get a buzz out of the challenge of nutting out how we can create what our clients want. We work for some of New Zealand’s most inspirational companies, like Unfiltered, SunglassStyle, AA Finance, Westpac and Les Mills.
The individuals serving the industry and supporting quality content in New Zealand